blu Cigs Sponsors FAS Lane Racing at Michigan with Father’s Day Promotion

MOORESVILLE, NC. (June 7, 2011) – FAS Lane Racing announced today that blu Cigs will sponsor the team’s No. 32 Ford next week at Michigan International Raceway for the running of the Heluva Good! Sour Cream Dips 400.  This marks the second time blu Cigs has joined FAS Lane Racing and they do so in Michigan with the introduction of a special Father’s Day promotion that will put the picture of one lucky dad on the hood of the No. 32 blu Cigs Ford for the Father’s Day event.

 “We’re excited to have blu Cigs back with us again next week at Michigan,” said team owner Frank Stoddard.  “We had a great time with them in Charlotte a few weeks ago and Michigan will be special since it is Father’s Day.  They have found how sponsoring our team works for their business model and their Father’s Day promotion is an example of their creative thoughts with this program.  We look forward to them riding along with us once again as well as the promotion winner who will be riding on the hood with us in Michigan. ”
blu Cigs, the e-cigarette brand delivering superior style and flavor with the freedom to enjoy smoking anywhere, has just launched a week-long Ultimate Father’s Day Contest. Now through June 10, visit www.facebook.com/blucigs and tell blu what makes your dad great and deserving of an equally great gift. If your story is chosen, blu and FAS Lane Racing will splash your dad’s photo across the entire hood of the No. 32 blu Cigs Ford. The car will be driven by FAS Lane’s Mike Bliss at the Heluva Good 400 NASCAR Sprint Cup Series race in Michigan, taking place this Father’s Day, Sunday, June 19th and airing live on TNT.

“All of us at blu Cigs are proud to once again be sponsoring FAS Lane Racing and their No. 32 Ford in the NASCAR Sprint Cup Series,” stated Jason Healy, founder of blu Cigs.  “We had a great time sponsoring them in Charlotte for the Coca-Cola 600.  One thing that became very evident to all of us at blu Cigs was the special bond and relationship with team owner Frank Stoddard and his father Frank Sr.  They work hand in hand at FAS Lane Racing and it was truly something special to see.  This Father’s Day promotion is in honor of them and all of the father’s out there and we thought it would be pretty cool to put one lucky dad on the hood of our No. 32 blu Cigs Ford for this Father’s Day race.”

The contest winner will be chosen after the close of the contest on June 10. For rules and contest information, or more information on blu Cigs visit www.facebook.com/blucigs or www.blucigs.com.

About blu Cigs:
blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu’s high-tech “e-cigs” look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor “puff” that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in Forbes, NY Times, the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.